Recently, there has been a sharp increase in the popularity of Palm Game Daily, which is related to "DawnHero" is not unrelated. However, why did this game suddenly spark such a heated discussion among players? The starting point editor brings you a detailed interpretation.
At the beginning, many people may be like me, knowing nothing about "Heroes of the Dawn". This MOBA game seems to have been wandering on the fringes of the industry, with little exposure. But recently, the number of messages on the server has skyrocketed from single digits to thousands, which has attracted the attention of many people. To explore the reasons, most of them are players transferred from "Glory of the King", and the reason for their transfer is related to the matching mechanism, hero adjustment and skin charging strategy of "Glory of the King".
Explosion is closely related to the skin strategy of Glory of Kings. Specifically, when the Yaoyao Supreme skin of Glory of Kings was released, it caused a large number of withdrawals. These players happened to be attracted by "Dawn Heroes". What attracts them is not only the high quality of the skin, but also the low price. In "Dawn Heroes", the price of the epic skin is only 18 yuan, and sometimes it is only 6 yuan after discount. Compared with the price of the supreme skin in "Glory of the King", players in "Dawn Heroes" obviously feel the downgrade of consumption.
Such a strategy not only brought a large number of new users to "Dawn Heroes", but also formed a unique position in the field of MOBA games. Different from the peaceful style of "Peace Beijing" and the European and American style of LOL mobile games, "Dawn Heroes" focuses on the modern national style, which is closely connected with Chinese culture and has successfully attracted the attention of a large number of female players.
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Recalling the past, "Ping Jing" also attracted a large number of "Glory of the King" players with its high-quality skin. But in the end, the high skin price led to the disappointment and departure of many players. Under this wave of enthusiasm, "Dawn Heroes" needs to think deeply about how to maintain a low-cost and high-quality skin strategy to stabilize this wave of valuable players.
In general, success is not accidental, and there are always unique reasons behind it. For "Dawn Heroes", this explosion is not only a coincidence of timing, location, and people, but also the success of its unique product strategy and market positioning. I hope "Dawn Heroes" can continue to maintain its unique charm and bring more surprises to players.
